Proud to Be Voted the Best Moving Company Three Years in a Row!

Elite Movers was founded with a simple mission: to build a moving company that truly cares—about its customers, its employees, and its community. Over the years, that mission has evolved into something even stronger. Now reimagined under the Pretty Strong Movers brand, our company is bringing the same five-star DNA to new markets with a fresh, standout identity.

As the founder, Wyatt Schauf, I started this journey nearly five years ago—working construction by day and doing moves by night. What began as a single-truck operation has grown into a statewide team with multiple owner-operators and a shared commitment to excellence. Though the name has changed in some places, the values haven’t. Pretty Strong is built by movers, for movers—just like Elite always was.

Leaders like Brett Pladies—who rose from an exceptional mover to co-owning our Milwaukee branch— Josh Olson, who went from mover to indispensable General Manager, and Horst Burmeister, whose commitment to training and quality sets the standard for our entire team, embody our culture of growth. And in Green Bay, longtime mover Hunter Beachler has already launched our newest branch as an owner-operator, proving that when you pour your heart into this work, there’s a real path to grow *with* us—not just *for* us.

As we prepared to enter Wausau and Green Bay, we ran into an unexpected branding hurdle: the word “Elite” may be easy and straight forward, but it’s also everywhere—elite gyms, elite cleaners, elite lawn-care companies. Because so many businesses share that adjective, standing out in search results becomes expensive and dilutes our hard-earned reputation.

That insight sparked Pretty Strong Movers. Same five-star training, same price-match transparency, wrapped in a bright-pink, can’t-miss presentation. By carving out a name that’s truly unique, we can invest less in paid advertising and more in what matters:

• Higher wages that attract and retain rock-star movers
• Ongoing safety & skills training
• More competitive rates for our customers

Think of Pretty Strong Movers as the energetic little brother of Elite Movers—built on the same systems, fueled by the same people, and sharing resources across the state. When you book Pretty Strong in Wausau or Green Bay, you’re getting the Elite DNA.